How sustainable content works We're going to interrupt the doom and gloom of the news cycle and talk about an example of a company that made some sustainable content changes. The company chose four pieces of content to measure: 1. The home page 2. A product page 3. A support page 4. The podcast We'll look at each individually below. TL;DR: in a pilot program using just four basic pieces of content, the company reduced their CO2-equivalent emissions by more than 7 metric tons. The home page...

When planning doesn't work Would you believe that this newsletter used to have a carefully planned editorial calendar? Lately it seems like every time I start working on planned content more than 24 hours ahead of distribution, it's completely blown out of the water by some utterly batshit news revelation. What could possibly be worth saying here when [insert any one of 47,000 other things] is going on? This week, rather than having one overarching theme — which doesn't feel remotely...

How do we create a greener web? A funny thing happened after the last issue when I spoke about hope: I lost nearly 1/3 of my readers. I'm befuddled by this. Did those people previously think that a newsletter about sustainability would be pro-colonialism? Pro-authoritarianism?* Did they think that I was in favor of net zero accounting instead of actual reductions? If so, I've been doing a terrible job communicating in this newsletter. With that said, I'm going to try to bridge the massive...