What are we willing to sacrifice? Note: This week's newsletter was headed down a very specific path, but it became clear as the week progressed that this subject line fits two topics. Here we go. First, we're going to talk about sacrifice zones. Sacrifice zones are a casual way of saying hey, we're willing to sacrifice the environment (and the living things within that environment). The origin of the term comes from Cold War nuclear testing leaving areas radioactive and uninhabitable. But...

Is that all you've got? As I said to Erika Hall this week, if I had a nickel for every time a guy (always a guy) told me dismissively that I was just a feeble-minded fool who didn't understand AI, I would be able to retire early and comfortably. And then on Tuesday — in a very contentious meeting where a client blamed me for calling out the fact that their AI-written content was actually plagiarized directly from a competitor's website — I was called a Luddite. Clearly I was just a...

How sustainable content works We're going to interrupt the doom and gloom of the news cycle and talk about an example of a company that made some sustainable content changes. The company chose four pieces of content to measure: 1. The home page 2. A product page 3. A support page 4. The podcast We'll look at each individually below. TL;DR: in a pilot program using just four basic pieces of content, the company reduced their CO2-equivalent emissions by more than 7 metric tons. The home page...