Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
When planning doesn't work Would you believe that this newsletter used to have a carefully planned editorial calendar? Lately it seems like every time I start working on planned content more than 24 hours ahead of distribution, it's completely blown out of the water by some utterly batshit news revelation. What could possibly be worth saying here when [insert any one of 47,000 other things] is going on? This week, rather than having one overarching theme — which doesn't feel remotely...
How do we create a greener web? A funny thing happened after the last issue when I spoke about hope: I lost nearly 1/3 of my readers. I'm befuddled by this. Did those people previously think that a newsletter about sustainability would be pro-colonialism? Pro-authoritarianism?* Did they think that I was in favor of net zero accounting instead of actual reductions? If so, I've been doing a terrible job communicating in this newsletter. With that said, I'm going to try to bridge the massive...
What a year, eh? I had a draft of a newsletter queued up for last Friday and then... y'all, the news just did me in. We've got oil invasions and extrajudicial killings and cuts to social services and and and and. And that's just domestically? Honestly, what the hell do I say in the midst of that? I can tell you what other sustainability newsletters are saying. They're talking about hope. But they're talking about it like it's this wispy, ephemeral thing. Oh, sure, we're invading countries for...