Settling In | Sustainable Content #49


Belated thanks and thoughts on permanence

Oof, it's been a while. To be fair, I had intended to post on Thanksgiving week, but then opted not to take my laptop with me on my family visit across the country. This seemed like a perfectly logical decision until I realized that I hadn't queued up a post, and there was no way I was typing the whole thing on my phone. Then we got back, moved into our long-delayed new condo and... well, nothing has gotten done work-wise as I tackle the box city that I'm living in.

All of that is a long-winded intro to a belated post about thanks. I don't really do capital-T Thanksgiving, but I do think it's a valuable exercise to give thanks for what we have, especially in the relative calm before the holiday season spins up.

What am I thankful for? You, obviously. I appreciate that you're not only interested in sustainable content, but also the adjacent sustainability topics that I talk about here.

I'm grateful for finally having a consistent place to live. Spending just under a year jumping from temporary lodging to temporary lodging was really taking its toll.

I am truly thankful that I have some time at the end of this year to synthesize everything that's happened since late 2024. I want to figure out how I can better help people understand their role and opportunities in both content and sustainability.

Related, if you know of an organization or conference that would benefit from this, send them my way. I have limited spaces still available for group events in Q1, but I'm already scheduling Q2 and beyond.

I'm also considering 1:1 training sessions in 2026. Let me know if that's something that you feel would round out your toolkit.

Thoughts on permanence

I've been thinking a lot lately about permanence. What is permanent? Are the changes that are being made now written in stone? Are the services that people use (cough-cough-AI-cough) inevitable?

And then the backhoe arrived down the street. (Trust me, there's a point to this.)

Between our new place and the good coffee shop are a variety of structures, including a small trailer park, a Michelin-starred restaurant, and a large, empty apartment complex. Two days ago, a backhoe arrived and started knocking down the apartments. Turns out that even a two-floor concrete structure is no match for heavy equipment. That thing is going through the building like a hot knife through butter. It's like it wasn't even there.

This was a good thing for me to realize: something that looks so stable and permanent can be dismantled in a flash. If we don't like the structures around us, we can be the backhoe. And that's the sort of energy that's going to carry me into 2026.

"Digital content is weirdly intangible. As I remember all too well from my misspent youth working at a dot-com: if you unplug the server, it’s inaccessible. Destroy the server and it’s gone. Poof! Like it never even happened. That’s because the bytes that make up our digital content are nothing more than energy. Energy has a carbon cost. We can make direct connections between gigabytes of data transferred and energy use."

 

Alisa Bonsignore
Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data
Now available

What I've been reading

Truthfully, I've been unpacking and not reading much of anything. Nonetheless, I want to call your attention to the videos of the AI talks from the New York Public Library. I attended one in person during Climate Week, and it was phenomenal.

Speaking of Climate Week, Deloitte has posted their recap, which has some interesting insights.

The Green IO podcast has been talking about how to make data centers more efficient, especially during the period of explosive growth due to AI.

Shameless and unsolicited cross-promotion of good stuff!

The Green IO podcast is a really great resource for anyone who wants to learn more about being a responsible technologist. I am woefully far behind on my listening, but what I've heard is great.

📖

Sustainable Content

Buy the book

🎤

Speaking Engagements

Book Alisa for your event

🗒️

Consulting

Reduce your Scope 3 emissions

A funny story about Sustainable Content

I had gotten a five-star review from Foreword Reviews, which enabled me to be published in their holiday promotional catalog for libraries and booksellers. With that, they sent me 500 special award stickers to put on my book. My book that I never see in person because it's sold entirely online. So now I have 500 stickers and nothing to stick them on. I'm considering making a decorative office collage. :)

Alisa Bonsignore

Founder, Strategist, and Author

Clarifying Complex Ideas, LLC

Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.

Read more from Clarifying Complex Ideas, LLC
The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

What are we willing to sacrifice? Note: This week's newsletter was headed down a very specific path, but it became clear as the week progressed that this subject line fits two topics. Here we go. First, we're going to talk about sacrifice zones. Sacrifice zones are a casual way of saying hey, we're willing to sacrifice the environment (and the living things within that environment). The origin of the term comes from Cold War nuclear testing leaving areas radioactive and uninhabitable. But...

The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

Is that all you've got? As I said to Erika Hall this week, if I had a nickel for every time a guy (always a guy) told me dismissively that I was just a feeble-minded fool who didn't understand AI, I would be able to retire early and comfortably. And then on Tuesday — in a very contentious meeting where a client blamed me for calling out the fact that their AI-written content was actually plagiarized directly from a competitor's website — I was called a Luddite. Clearly I was just a...

The dark blue-gray sunburst logo of Clarifying Complex Ideas, LLC

How sustainable content works We're going to interrupt the doom and gloom of the news cycle and talk about an example of a company that made some sustainable content changes. The company chose four pieces of content to measure: 1. The home page 2. A product page 3. A support page 4. The podcast We'll look at each individually below. TL;DR: in a pilot program using just four basic pieces of content, the company reduced their CO2-equivalent emissions by more than 7 metric tons. The home page...