Your Job Is a Climate Job | Sustainable Content #2


"What does all of this climate stuff have to do with me?"

As we've watched the devastation unfold from Hurricane Helene and Hurricane Milton, it's hard not to feel a little bit antsy about the state of the world, and maybe a little powerless about what to do about it. We expect the annual storms pounding Florida to varying degrees, but we don't expect them to intensify with Milton's speed. Asheville, North Carolina was supposed to be a climate haven, a "safe" location at elevation and far enough from water that flooding was not thought to be an issue. And then Helene came.

I've heard a lot of people digging in and talking about how they've had their shit's getting real now moment and they're going to make personal changes as a result. They're looking into solar installations, considering going meatless more often, maybe getting an EV. But the majority of the emissions that fuel climate change don't come from individuals. They come from corporations. So while individual change is important, it only has a small fraction of the impact that we can have if we make changes at work.

"I work in content. What makes you think I can do anything about this?" Funny you should ask.

Project Drawdown has great job function action guides that explain how people in different, non-climate roles can take action and make a difference at work. If you're not familiar with Project Drawdown, it bills itself as "the world's leading resource for climate solutions." What that means, in practical terms, is that they are really at the center of actionable ideas that can make an immediate and long-term difference. These guides can show you — and those around you — how to leverage your influence at work in ways that make a difference.

And not to get all self-promotional, but this is the entire point of my book that comes out next month. All of us can make a difference, and it makes the most sense to do it at work-scale.

"Sometime in the not-too-distant future, sustainability won’t be a standalone department; it will be an integrated part of what happens at every level from accounting to logistics. This is something that has tentacles that reach into every aspect of business. What else is at the center of business? Content. It’s a smart career move to get ahead of the curve and understand what’s coming."

 

Alisa Bonsignore, from the forthcoming book
Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data
(November 2024)

What I've been reading

Al Gore has been advocating for climate change solutions for decades. I can't imagine the frustration of being so visibly at the forefront of this for so long and still seeing so little progress. He never imagined it would be this hard.

The waterfront state of Maryland has been at the forefront of governmental efforts to build resilience by understanding and mitigating the impacts of climate change on its citizens. This article about wetlands restoration focuses on South Baltimore instead of the more rural areas of the state.

A great profile about successful Diné (Navajo) farming techniques in the hot, barren plateaus of northern Arizona. As a Certified Master Gardener in Arizona, I can assure you that agriculture in the desert is an extreme sport, and it's absurd that we've taken so long to look to native techniques for climate solutions.

This week, someone sent me "I Will Fucking Piledrive You If You Mention AI Again" and this is the most relatable blog post that I've read in weeks. Months, even. "They know exactly what their target market is - people who have been given power of other people's money because they've learned how to smile at everything, and know that you can print money by hitching yourself to the next speculative bandwagon." It's a cathartic read, and it gives a multitude of valid insights about AI without even getting into the fact that it's a technology that's basically setting the planet on fire.

Shameless and unsolicited cross-promotion of good stuff!

Lauren Pope is a content strategist and content designer whose U.K. consultancy, La Pope Ltd., focuses on making the world a better place. She works primarily with charities, non-profits, and other organizations that are trying to do good things. I've written about sustainable content for her blog, and I'm a big fan of her work.

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Sustainable Content

Coming soon: buy the book in November!

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Consulting

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Celebrating women-owned businesses
I've just been informed that it's National Women's Small Business Month.
If you're also a woman who runs a small business, I'm sending a long-distance high five.
But it's not enough to actually be a business owned by a woman. You're also supposed to be certified.
So, uh, if you want to go down that bureaucratic path in your free time, here's how to do it.

Alisa Bonsignore

Founder, Strategist, and Author

Clarifying Complex Ideas, LLC

Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.

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