Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
Let's go to a concert! Yes, I know I talked about authenticity a few months ago, but in my household we keep talking about an example from a concert that we went to last month. In the age of enshittification and inauthenticity, it feels like my household is gravitating towards experiences that feel carefully created by humans: live music, plays, art. And one of those experiences really stood out. We went to see Kool & the Gang at the Rady Shell in San Diego. (Highly, highly recommend this as...
What to do when colleagues give up Who — or what — is in charge of your content? I'm increasingly seeing individuals abdicating responsibility for their content decisions, handing that responsibility to their AI tools. Given my experiences with clients and the anecdotes I'm hearing from colleagues, I'm going to say that you're an outlier if you haven't witnessed this kind of cognitive surrender in action. I was brought into a project with a longtime client right before launch due to sudden...
A diversion for the World Cup We'll start with a confession: I love the early rounds of the World Cup. I follow no sports under normal circumstances, but give me four matches a day in the group stage via the Telemundo Spanish-language feed? I will rearrange my entire life to watch tiny little Cabo Verde (a.k.a. Cape Verde) hold its own in a draw against third-ranked Spain. I have no explanation for this. I know that FIFA is astonishingly corrupt. I know that the United States is playing...