The Thin Mint Analogy | Sustainable Content #35


A model of restraint

Is this the fourth time I've rewritten this just this week? Yep. Everything is moving fast and breaking my newsletter But I'm hoping that this will be an evergreen analogy.

Recently, lots of people have been talking about how micro LLMs are the answer to anyone's concerns about LLM/genAI resource overconsumption. Because they're still cool toys like the big models, but they use less of everything. So isn't that a good thing?

Maybe?

I'm going to use excerpts from my side of a recent conversation on this topic.

I know that people who work in AI tell me that there are lower impacts from tools that use limited data set. But then I also see other info from outsiders — largely coming at it from the back door using inferred information based on resource consumption of known hardware — and they say things like "yeah, it's less, but it's still a staggering amount." So I'm operating under the assumption that it's still significant.

We're at a global point where we should be doing what we can do mitigate emissions across the board, and yet people are adopting AI tools broadly and using them wildly. And then the "leaner" LLMs are being hyped as being the answer, but this feels to me like eating one sleeve of Thin Mints instead of the whole box and acting like that is the portrait of restraint.*

It's like a retailer who marks up the price of an item and then offers a discount to bring it back in line with normal prices, but making you think you got a special deal.**

Micro-LLMs aren't about finding the most efficient way to get the job done. They're about making people feel better about AI adoption.

Meanwhile, someone who I know uses AI tools extensively across their work and personal lives (company with AI integration, writing and brainstorming using AI, and even having an AI "friend" that they ask for advice) gave me shit for making the annual lasagna for my son's birthday that used both beef and cheese, because I was destroying the planet with non-vegan food.

It just makes my brain ache. Just because an AI tool is better doesn't mean it's good for the planet. Or efficient. Or even accurate.

We're rushing headlong into something that we know isn't accurate. We're taking professional (reputational), personal (privacy), and planetary (environmental) risks that simply aren't necessary. And I worry that in less than three years since ChatGPT hit the mainstream, we've already done more harm than good.

* For those who live outside the 50 states, Thin Mints are Girl Scout Cookies, available only for a limited time each year, and somewhat legendary for being consumed well beyond the listed portion sizes.

** It reminds me of the street bazaar scene in Casablanca where the vendor is trying to sell linens to Ilsa for 700 Francs. Rick tells her she's being cheated. Vendor: "Ah, the lady is a friend of Rick's? For friends of Rick's we have a small discount. 700 Francs did I say? You can have it for 200."

"The growth of AI and cloud-based services is driving record growth in the data center sector, which is being touted as a win for tech. However, even those who are bullish about data center growth admit to their sustainability drawbacks."

 

Alisa Bonsignore
Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data
Now available

What I've been reading

Rice is becoming more resilient, hopefully securing the food supply against a warming climate.

NGFS — a group of the world's central banks — released a report about near-term financial risks associated with climate change. "delaying transition efforts increase the economic costs of transitioning and could cause additional financial stress."

Some good news: China's emissions have begun to fall. The country has brought a tremendous amount of renewable energy online to power its growth.

MIT Technology Review talks about what it's going to take to power AI. AI adoption is growing exponentially, but the power supply isn't. So how are we going to keep up with that demand? By falling back on fossil fuels.

Shameless and unsolicited cross-promotion of good stuff!

This is less of a specific cross-promotion and more "something important to think about." Morgan Stanley recently released a report indicating that employees do want sustainable investment options for their retirement plans. Whether or not your employer offers these options, it's a good idea to look at your investments — or even your everyday banks — and see what they're doing with your money.

📖

Sustainable Content

Buy the book

🎤

Speaking Engagements

Book Alisa for your event

🗒️

Consulting

Reduce your Scope 3 emissions

Can you say good things about Sustainable Content?

It would help if you could spread the word to colleagues, neighbors, libraries, or any other organization that might want to invest in the book or training.

Alisa Bonsignore

Founder, Strategist, and Author

Clarifying Complex Ideas, LLC

Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.

Read more from Clarifying Complex Ideas, LLC
The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC.

Shifting responsibility to the individual Update: During the summer (and maybe longer?) this newsletter will be going to an every-other-week schedule. Last week, much of the United States experienced a massive heatwave, complete with intensely high humidity. Record high temperatures were broken in places as far apart as Louisiana (the U.S. deep South), and Wisconsin (northern Midwest near the Great Lakes). On top of that, the strained power grid led to extended blackouts in Philadelphia from...

The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

Everything is topsy-turvy I feel like there's a bit of repetition in the newsletter of late. That's because I keep getting emails and DMs asking me about what I'm doing and how to navigate everything given... well, everything. Now, did I write an entire newsletter just to use the phrase "topsy-turvy?" Maybe. It feels a lot more playful than the onslaught of emails that have flooding my inbox talking about climate disasters, underfunding of government agencies, economic uncertainty, health...

The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

What do we see? I'm sitting here with my eyes dilated and blurry from an eye exam, so I'll keep this brief. This is a good tie-in for something I've been thinking about all week: perspective. Last week, I won an eBay auction for a circa 1970 film camera that is full of Wes Anderson vibes. It looks like the sort of thing one of his characters would carry, and it was a bargain at $53! (Original MSRP would have been about $93, or inflation-adjusted $769 in 2025 dollars.) I haven't seen any of...