Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
Is that all you've got? As I said to Erika Hall this week, if I had a nickel for every time a guy (always a guy) told me dismissively that I was just a feeble-minded fool who didn't understand AI, I would be able to retire early and comfortably. And then on Tuesday — in a very contentious meeting where a client blamed me for calling out the fact that their AI-written content was actually plagiarized directly from a competitor's website — I was called a Luddite. Clearly I was just a...
How sustainable content works We're going to interrupt the doom and gloom of the news cycle and talk about an example of a company that made some sustainable content changes. The company chose four pieces of content to measure: 1. The home page 2. A product page 3. A support page 4. The podcast We'll look at each individually below. TL;DR: in a pilot program using just four basic pieces of content, the company reduced their CO2-equivalent emissions by more than 7 metric tons. The home page...
When planning doesn't work Would you believe that this newsletter used to have a carefully planned editorial calendar? Lately it seems like every time I start working on planned content more than 24 hours ahead of distribution, it's completely blown out of the water by some utterly batshit news revelation. What could possibly be worth saying here when [insert any one of 47,000 other things] is going on? This week, rather than having one overarching theme — which doesn't feel remotely...