Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
What's real? Today we're going to talk about authenticity and how even a glimmer of humanity will make you and your organization stand out from the crowd. "This is the future" A couple of weeks ago, I got a text from my dermatologist's office saying that they had to cancel my appointment at the last minute — an appointment scheduled six months ago — because my provider doesn't work on Fridays. (Did they just notice this?Why am I being notified on a Thursday afternoon for a Friday...
What are we willing to sacrifice? Note: This week's newsletter was headed down a very specific path, but it became clear as the week progressed that this subject line fits two topics. Here we go. First, we're going to talk about sacrifice zones. Sacrifice zones are a casual way of saying hey, we're willing to sacrifice the environment (and the living things within that environment). The origin of the term comes from Cold War nuclear testing leaving areas radioactive and uninhabitable. But...
Is that all you've got? As I said to Erika Hall this week, if I had a nickel for every time a guy (always a guy) told me dismissively that I was just a feeble-minded fool who didn't understand AI, I would be able to retire early and comfortably. And then on Tuesday — in a very contentious meeting where a client blamed me for calling out the fact that their AI-written content was actually plagiarized directly from a competitor's website — I was called a Luddite. Clearly I was just a...