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Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
We're going to have to be flexible Humans have an amazing ability to adapt to our climates. We grow crops that thrive in our specific ecosystems. We develop techniques that compensate for too little winter sun in Scandinavia, and too much sun in equatorial Africa. We build structures that match the prevailing needs — cinderblocks to withstand hurricane-force winds in Florida, flexible wood structures to move with the ground in earthquake-prone Japan. But what happens when environmental...
Setting the ground rules In sustainability circles, there's been a lot of murmuring about trusting the process. The idea is that even though everything is changing, we continue along with what we've been doing because long-established processes are in place for getting to where we need to be. I find this logic to be a little bit baffling. It feels like we've planned our route for a cross-country journey, and now we're patiently waiting for someone to come repair the massive sinkhole that's...
The best-laid plans fall victim to greenhushing It may not seem like it, but I have an editorial calendar for this newsletter. As content pros, we know the importance of editorial calendars, content planning, and strategy. Obviously that would be a feature of anything I would do. And then November 2024 came along in the U.S. and... well, each week brings new batshittery that seemed implausible the week before. So on Monday, I start to write this newsletter, and by Thursday I end up having to...