Eyes Wide Open | Sustainable Content #34


What do we see?

I'm sitting here with my eyes dilated and blurry from an eye exam, so I'll keep this brief. This is a good tie-in for something I've been thinking about all week: perspective.

Last week, I won an eBay auction for a circa 1970 film camera that is full of Wes Anderson vibes. It looks like the sort of thing one of his characters would carry, and it was a bargain at $53! (Original MSRP would have been about $93, or inflation-adjusted $769 in 2025 dollars.) I haven't seen any of the photos I've taken yet, and have no idea if any of them will turn out. And that's kind of the point.

I've spent a lot of time wandering around, offline, and just... looking. These flowers are cool. This fence is interesting. Check out that weird sunlight over there on the freeway overpass. I hope this butterfly sits still for long enough for me to focus.

It's made me think a lot about perspectives, and just how cool this world is. It's absurd to not see the beauty in all of this, and baffling to think that there are people who don't want to protect a balance of all of it.

I highly recommend a camera as an antidote to doomscrolling. It's the thing that's brought me the most joy in the last six months or so. Hopefully it would have the same effect for you.

"... We chase the serotonin bump from treats (individuals) or profits (businesses) without looking at the bigger picture and the broader impacts. 'Part of our problem is human nature,' says Peter Morville in Intertwingled. 'We’re impatient. We choose immediate gratification and the illusion of efficiency over the longer, harder, but more effective course of action.'"

 

Alisa Bonsignore
Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data
Now available

What I've been reading

Morgan Stanley says that interest in sustainable investing remains high. However, I've noticed that a lot of investments marketed as sustainable often contain organizations or industries that create significant adverse impacts.

Maybe carbon capture technologies can help with the mining of nickel, which is increasingly used in lithium ion batteries.

The game of buying carbon offsets to achieve net zero in aviation isn't working out as planned. Oops.

Shameless and unsolicited cross-promotion of good stuff!

I'm planning to attend a Trellis webinar about How to Navigate ESG Backlash: Practical Strategies for Corporate Leaders. I don't think any of us know how to handle it in the current state of things, and it's good to get some outside perspectives.

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The book got its first five-star review on Amazon, so thank you to the person who gave such kind feedback. As a reminder, positive reviews are always welcome, as well as word-of-mouth hype to drive sales.

Alisa Bonsignore

Founder, Strategist, and Author

Clarifying Complex Ideas, LLC

Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.

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