Eyes Wide Open | Sustainable Content #34


What do we see?

I'm sitting here with my eyes dilated and blurry from an eye exam, so I'll keep this brief. This is a good tie-in for something I've been thinking about all week: perspective.

Last week, I won an eBay auction for a circa 1970 film camera that is full of Wes Anderson vibes. It looks like the sort of thing one of his characters would carry, and it was a bargain at $53! (Original MSRP would have been about $93, or inflation-adjusted $769 in 2025 dollars.) I haven't seen any of the photos I've taken yet, and have no idea if any of them will turn out. And that's kind of the point.

I've spent a lot of time wandering around, offline, and just... looking. These flowers are cool. This fence is interesting. Check out that weird sunlight over there on the freeway overpass. I hope this butterfly sits still for long enough for me to focus.

It's made me think a lot about perspectives, and just how cool this world is. It's absurd to not see the beauty in all of this, and baffling to think that there are people who don't want to protect a balance of all of it.

I highly recommend a camera as an antidote to doomscrolling. It's the thing that's brought me the most joy in the last six months or so. Hopefully it would have the same effect for you.

"... We chase the serotonin bump from treats (individuals) or profits (businesses) without looking at the bigger picture and the broader impacts. 'Part of our problem is human nature,' says Peter Morville in Intertwingled. 'We’re impatient. We choose immediate gratification and the illusion of efficiency over the longer, harder, but more effective course of action.'"

 

Alisa Bonsignore
Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data
Now available

What I've been reading

Morgan Stanley says that interest in sustainable investing remains high. However, I've noticed that a lot of investments marketed as sustainable often contain organizations or industries that create significant adverse impacts.

Maybe carbon capture technologies can help with the mining of nickel, which is increasingly used in lithium ion batteries.

The game of buying carbon offsets to achieve net zero in aviation isn't working out as planned. Oops.

Shameless and unsolicited cross-promotion of good stuff!

I'm planning to attend a Trellis webinar about How to Navigate ESG Backlash: Practical Strategies for Corporate Leaders. I don't think any of us know how to handle it in the current state of things, and it's good to get some outside perspectives.

📖

Sustainable Content

Buy the book

🎤

Speaking Engagements

Book Alisa for your event

🗒️

Consulting

Reduce your Scope 3 emissions

People are saying good things about Sustainable Content

The book got its first five-star review on Amazon, so thank you to the person who gave such kind feedback. As a reminder, positive reviews are always welcome, as well as word-of-mouth hype to drive sales.

Alisa Bonsignore

Founder, Strategist, and Author

Clarifying Complex Ideas, LLC

Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.

Read more from Clarifying Complex Ideas, LLC
The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC.

Shifting responsibility to the individual Update: During the summer (and maybe longer?) this newsletter will be going to an every-other-week schedule. Last week, much of the United States experienced a massive heatwave, complete with intensely high humidity. Record high temperatures were broken in places as far apart as Louisiana (the U.S. deep South), and Wisconsin (northern Midwest near the Great Lakes). On top of that, the strained power grid led to extended blackouts in Philadelphia from...

The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

Everything is topsy-turvy I feel like there's a bit of repetition in the newsletter of late. That's because I keep getting emails and DMs asking me about what I'm doing and how to navigate everything given... well, everything. Now, did I write an entire newsletter just to use the phrase "topsy-turvy?" Maybe. It feels a lot more playful than the onslaught of emails that have flooding my inbox talking about climate disasters, underfunding of government agencies, economic uncertainty, health...

The dark blue-green sunburst logo of Clarifying Complex Ideas, LLC

A model of restraint Is this the fourth time I've rewritten this just this week? Yep. Everything is moving fast and breaking my newsletter But I'm hoping that this will be an evergreen analogy. Recently, lots of people have been talking about how micro LLMs are the answer to anyone's concerns about LLM/genAI resource overconsumption. Because they're still cool toys like the big models, but they use less of everything. So isn't that a good thing? Maybe? I'm going to use excerpts from my side...