Talking about sustainable content: how to measure and mitigate the carbon footprint of digital data.
What are we doing, and why? I spent the last month away from the office. I do this every year in an effort to keep my European clients from dumping all of their work in my lap while they log off and relax. (Hi, European clients! I love you. Truly, I do.) I had the intention of taking time to do additional days of volunteer work, spend time with my son during his brief summer break, and generally get some mental distance from everything. I'd come back refreshed and ready to go! Eh, one out of...
The gambler You and I might have very different perspectives on risk. I'm going to confess that I rarely watch live TV with its related advertising. It's even more uncommon that I'll be watching live sports. So while I'm aware of the proliferation of gambling apps, it wasn't until the World Cup that I fully grasped the normalization and ubiquity of betting on everything. Pop over to the local sports bar and 2/3 of the men are on their phones talking gambling lingo. Disclosure: I've never been...
What to do when colleagues give up Who — or what — is in charge of your content? I'm increasingly seeing individuals abdicating responsibility for their content decisions, handing that responsibility to their AI tools. Given my experiences with clients and the anecdotes I'm hearing from colleagues, I'm going to say that you're an outlier if you haven't witnessed this kind of cognitive surrender in action. I was brought into a project with a longtime client right before launch due to sudden...