Most people never consider the energy it takes to store, deliver, and consume the masses of data required to make the internet function. Whether we’re content consumers watching streaming video and using banking apps, or content creators on video calls or social media, the energy used for digital content has a shocking carbon footprint.
If we approach our content strategically, we can make a difference. Together, we can improve usability, and reduce environmental and financial costs — all while boosting audience satisfaction.
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